A cute little bird brings a Rasco gift of needles for the home seamstress. This was possibly a Christmas season give-away -- the bird's feathers resemble pine needles and he has a ribbon in his beak.
RASCO variety stores were founded in 1934 by F. S. Rasco in Fullerton CA. Marketing for new stores included a wide variety of merchandise, credit terms and for a grand opening prizes and other give aways for customers. At the 1966 opening of a Henderson NV RASCO store, "packages of assorted needles" were included among the giveaways. No way to know what that needlebook looked like but it is an interesting acknowledgement that needlebooks were used as promotional items by RASCO stores.
The RASCO variety stores were headquartered in Burbank CA and were located in the Western United States primarily in California, Nevada, Arizona and New Mexico. Founded in 1934 by F. S. Rasco, the RASCO stores were bought by Gamble-Skogmo and closed in the early 1980s.
“Chain Store Opening Here.” Prescott [AZ] Evening Courier, 3 Oct. 1945, p. 1, 8, news.google.com/newspapers?nid=897&dat=19451003&id=UrdaAAAAIBAJ&sjid=F1ADAAAAIBAJ&pg=4027,5238099&hl=en.
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“Chain Store Opening Here.” Prescott [AZ] Evening Courier, 3 Oct. 1945, p. 1, 8, news.google.com/newspapers?nid=897&dat=19451003&id=UrdaAAAAIBAJ&sjid=F1ADAAAAIBAJ&pg=4027,5238099&hl=en.
“New Rasco Store Adds To Fine Merchant Services To This Community, RASCO Store Will Make Debut Here On Thursday.” Henderson [NV] Home News, 15 Nov. 1966, pp. 1–2, hendersonlibraries.sobeklibrary.com/HL00001577/00001/search?search=rasco.
“Gamble-Skogmo.” Wikipedia, Wikimedia Foundation, 14 Mar. 2018, en.wikipedia.org/wiki/Gamble-Skogmo#F._S._Rasco_&_Company.
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