Vi-Co Chocolate Drink (between 1957 and 1969)

     What is Vi-Co?  That's chocolate milk in the Canadian provinces of Saskatchewan and Quebec!

Front

.The Saskatchewan Cooperative Creameries registered the trademark “Co-Op.” in 1925.  The trademark "Vi-Co" was used as early as 1939 and was registered in 1957 in Canada for chocolate drinks.  The back of the needlebook shows that the Vi-Co mark is registered dating this to 1957 or later

Back

In dating this needlebook, a useful piece of information is the history of the postal zoning system used in Toronto.  Toronto was renumbered to a three-digit code in 1969 with an alphanumeric postal code introduced in 1971.  This needlebook has the address of the Goodwill Advertising Products agency as "Toronto 5" on the inside.

Inside

“Canadian Trademarks Details.” Canadian Trademarks Details 0120435-0 - Canadian Trademarks Database - Intellectual Property and Copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada, www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark.html?id=0120435-0&lang=eng&status=OK&fileNumber=0120435&extension=0&startingDocumentIndexOnPage=1.

“Canadian Trademarks Details.” Canadian Trademarks Details 0230777-0 - Canadian Trademarks Database - Intellectual Property and Copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada, www.cipo.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark.html?id=0230777-0&lang=eng&status=OK&fileNumber=0230777&extension=0&startingDocumentIndexOnPage=1.

Civilization.ca - A Chronology of Canadian Postal History, www.historymuseum.ca/cmc/exhibitions/cpm/chrono/ch1971ae.shtml.

House of Commons Debates, 28th Parliament, 1st ... - Canadian Parliamentary Historical Resources, parl.canadiana.ca/view/oop.debates_HOC2801_10/710?r=0&s=1.