Wednesday, March 14, 2018

Hygeia Coffee 1925



Everyone loves a great cup of coffee and you couldn't find a better, purer coffee than the one the Rockefellers, Morgans and Vanderbilts drink!  

Front

Hygeia was the Greek goddess of health and in an age when pure food laws were being enacted, this coffee's name symbolized a healthy drink that had not been adulterated.


Back
This pin card includes the pun "Pin Your Faith to Hygeia Coffee" with the advertising text prominently featured on the inside where it would be seen by a woman searching for a pin or looking for the current years calendar.
Inside

Wednesday, March 7, 2018

Master Charge - Security Pacific Bank (between 1969 - 1971)

Master Charge (today known as MasterCard) was a bank-issued, nationwide consumer credit card  created in the mid-1960s by as a competitor to BankAmericard (now Visa).
Front
Back
Initially, the California Bankcard Association created Mastercard in the mid-1960s  as a way to extend bank credit to consumers.  The California Bankcard Association became the Western States Bankcard Association (WSBA - seen on the front of the needle case following the expiration date) This association in conjunction with eastern banks formed the Interbank Card Association with the lower case "i" logo shown on the lower, right, front of the needlecase.

In dating the needlebook, I assumed the needlebook was issued before the June 1971 expiration date on the front of the needlebook.

Inside




Josev. The History of MasterCard. 7 Mar. 2012, www.gobankingrates.com/credit/the-history-mastercard/.

“The History of Credit Card Processing.” The History of Credit Card Processing, www.gotmerchant.com/history_of_credit_card_processing.php.

Tsosie, Claire. “The History of the Credit Card.” NerdWallet, 10 Feb. 2017, www.nerdwallet.com/blog/credit-cards/history-credit-card/.

“We've Been Making History for 50 Years.” Mastercard History & Key Milestones, www.mastercard.us/en-us/about-mastercard/who-we-are/history.html



Friday, March 2, 2018

Safeway Guaranteed Products (c. 1955)





Front
 This needle book advertises Safeway house brand detergents and soaps for laundry and household use.  Beginning in 1955, Safeway began an overhaul of its private label brands and consolidated and streamline its offerings while giving the division manager more control over the products he offered.  Retail private label sales at this time were almost 15 percent of total Safeway sales.

The Safeway "S" appeared on Safeway private label brands as a signal of the product quality.


Back



The Safeway brands advertised on this needlebook (Scamper, Brocade, White Magic, and Su-Perb) were all available in the late 1950s and, with the exception of Scamper, appear to have been available still in 1968.

I date this needlebook to approximately 1955 based on the "Scamper" bottle pictured on the front touting the product as "NEW PINK" Scamper.  An newspaper advertisement from that year touts the benefits of the new, pink, Scamper formula in treating a woman's hands gently.

Inside




Wednesday, October 11, 2017

Brotherhood of American Yeomen (about 1927)

This pretty little needlebook with a sentimental drawing of a mother and child on the cover would have been an attractive addition to the sewing basket of a home seamstress.  The mother’s clothing is typical of the late 1920s which is consistent with the 1927 financial data presented inside the needlebook. 
Front

The Brotherhood of American Yeomen was founded in 1897 in Iowa as a fraternal organization and was headquartered in Des Moines, Iowa with local “Homesteads” established across the United States.  The Brotherhood admitted both men and women and provided death and disability insurance to member as well as social opportunities and a fraternal structure with rituals based on Walter Scott’s Ivanhoe.   The Brotherhood was reorganized in 1917 to resolve issues of insolvency in their insurance products and reorganized as the Mutual Life Insurance Company in 1932.

The advertising inside emphasizes the solvency of the company and the protection provided by the financial position of the organization.  In the context of financial challenges in the late 1910’s this was likely designed to reassure policy holders that they were purchasing insurance from a financially strong entity. 

In a  world where illness, disability and death were much more common than today, in 1926, the Brotherhood of American Yeomen established the City of Childhood  orphanage for the care of members’ children ensuring that members children would be well cared for and educated because of their parents’ foresight in purchasing insurance.

Inside


The orphanage was envisioned “not as an institution but as a home where orphans shall live and learn, play and grow, and later become men and women leaders of a nation.”  The City of Childhood grounds and farm covered 680 acres and provided a “cottage-plan and home-like environment, education, moral and manual training for dependent orphans of Yeomen.” In 1930, about 50 children lived in the orphanage.  The orphanage closed in the early 1940s following some financial irregularities.

Back

Saturday, August 26, 2017

Welcome to History through the Needle's Eye!

From the late 1800's through the 1970's or 1980's, local and national businesses used needlebook premiums to advertise to American women.  These small paper premiums were inexpensive to purchase and could be customized with a firm's advertising message.

In a period when many women sewed to create or repair clothing and household furnishings, a needle was an essential household tool; and, getting a firm's message in front of a key household purchase decision maker (the home seamstress) could drive sales.

Advertising needlebooks range from utilitarian messaging describing products or services to more decorative items that also highlighted a firm's wares.

Needlebooks provide glimpses into the past and insights into twentieth century American business.